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What is the required size for an Every Door Direct Mail (EDDM) piece?

  1. Letter

  2. Flat

  3. Parcel

  4. Postcard

The correct answer is: Flat

The required size for an Every Door Direct Mail (EDDM) piece is categorized under flats. Flats are mail pieces that are larger than letters but not heavy enough to be classified as parcels. EDDM pieces must meet specific dimensions to qualify, which typically range from at least 11.5 inches up to 15 inches in length and 6.125 inches to 12 inches in height. This format allows businesses to send marketing materials like brochures or catalogs to entire neighborhoods without needing specific addresses. While letter, parcel, and postcard choices may encompass various other sizes and weights, they do not meet the criteria set for EDDM mailing specifically, which focuses on flat-sized mail for its wider promotional reach. This distinction is crucial for any organization looking to utilize EDDM effectively as part of their marketing efforts.